What You Need to Know About Affiliate
Marketing
Well you have finally done it. You have packed in the
rubbish job and told your boss exactly what you think. You have
taken the plunge and made the decision to begin your own
affiliate marketing business. Affiliate marketing can be very
lucrative.
It provides people with the opportunity to work for
themselves with very little risk to them. Those that are sales
savvy, good at marketing and are not afraid of a little hard
work can often do incredibly well with an affiliate marketing
program.
Affiliate marketing sounds easy but you do need to exercise
some caution. You want to avoid the affiliate marketing
pitfalls that can ruin your business and worse, have you
crawling on your hands and knees back to that boss that now
knows how you truly feel.
People tend to get excited when they start a new venture.
Unfortunately this excitement and eagerness can cause them to
miss key things in their agreement.
Whenever you sign up for an affiliate marketing program, you
will be expected to sign an agreement. The terms and conditions
of the agreement for both sides should be outlined. However, if
they want to hide something this is where they will put it.
It will either be in the small print, so get your magnifying
glass out, or they will baffle you with legal language. Either
way, you need to read and understand your agreement thoroughly
to avoid disappointment and lost earnings.
If you are signing up for a commission based affiliate
marketing program then you need to understand how the term
revenue is defined.
This is one of the biggest pitfalls of the contracts. They
may advertise 5-10% commissions but it all fall on how they
define revenue. Most affiliate marketing programs will
calculate commission on the gross value of the sale. In other
words, the amount of money the site will get at the completion
of the sale.
You may think that this sounds great. However, you need to
read this part of the agreement very carfully. The amount of
the sale almost always excludes credit card or debit card
payment surcharges. They also are likely to exclude payment and
delivery charges as well as any gift wrapping or other
surcharges.
What sounded like a nice commission is soon shrinking before
your eyes. Ask these questions specifically before you sign an
agreement.
Some affiliate programs are even stricter in their
definition of revenue. Your commission may be based on the
profit margin of the sold product. For example, if you help
sell a book for 20 dollars but the company only makes 10
dollars profit, you’ll receive a percentage of 10 dollars not
20.
This can make a substantial difference in your earnings.
Again, make sure you understand these things and ask
specifically what your commission will be based upon. Read your
agreement and look out for odd sounding clauses. These could
come back to haunt you later.
Something else to beware of when you work on commission is
returns. Many affiliate marketing companies only pay commission
out on completed sales and then only if the customer keeps the
item. If they return the items your commission could be
cancelled.
To really rub salt in the wounds, you could be billed for
the outstanding commission if you do not have sufficient
commission credit built up. Make sure you understand this
before signing on.
You cannot expect a company to pay you a commission on an
item that is returned but make sure you understand their return
policy. Find out your rights in this situation.
Affiliate marketing can be a great way to earn money. If you
have good sales and marketing skills then it can give you the
opportunity to out them to good use.
You’ll be able to work for yourself and not someone who
undervalues and does not appreciate them. One needs to consider
affiliate marketing carefully.
Make sure you understand your agreement and exactly what you
will be paid for. You don’t want to have to go crawling back to
your boss begging for your old job back.
Continue -> Your Affiliate Marketing
Guide
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