Good Design Practices
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Your website is where your business resides -- it's like the
headquarter of an offline company. Hence, it is important to
practise good design principles to make sure your site reaches
out to the maximum number of visitors and sells to as many
people as possible.
History: Article | NOV 19/06
Edited : Lonnie A | MAR 26/09
Make sure you have clear directions on the navigation of your
website. The navigation menu should be uncluttered and concise
so that visitors know how to navigate around your website
without confusion.
Reduce the number of images on your website. They make your
site load very slowly and more often than not they are very
unnecessary. If you think any image is essential on your site,
make sure you optimize them using image editing programs so
that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a
paragraph is too long, you should split it into separate
paragraphs so that the text blocks will not be too big. This is
important because a block of text that is too large will deter
visitors from reading your content.
Make sure your website complies to web standards at www.w3.org
and make sure they are cross-browser compatible. If your
website looks great in Internet Explorer but breaks horribly in
Firefox and Opera, you will lose out on a lot of prospective
visitors.
Avoid using scripting languages on your site unless it is
absolutely necessary. Use scripting languages to handle or
manipulate data, not to create visual effects on your
website.
Heavy scripts will slow down the loading time of your site and
even crash some browsers. Also, scripts are not supported
across all browsers, so some visitors might miss important
information because of that.
Use CSS to style your page content because they save a lot of
work by styling all elements on your website in one go.
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