The Importance of A Good Design
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Your website is the hub of your online business; it is the
virtual representation of your company whether your company
exists physically or not.
When you are doing business online, people cannot see you
physically like how they could if they were dealing with an
offline company. Hence, people do judge you by your covers.
This is where a good design comes in.
History: Article | NOV 19/06
Edited : Lonnie A | MAR 26/09
Imagine if you are running an offline company. Would you allow
your salesperson to be dressed in shabby or casual clothes when
they are dealing with your customers?
By making your staff wear professionally, you are telling
your customers that you do care about quality. This works
simply because first impressions matter.
Similarly, the same case is with your website. If your website
is put together shabbily and looks like a 5 minute "quick fix",
you are literally shouting to your visitors that you are not
professional and you do not care for quality.
On the opposite, if you have a totally professional looking
website layout, you are giving your visitors the perception
that you have given meticulous attention to every detail and
you care about professionalism. You are organised, focused and
you really mean business.
On the other hand, you should also have anything related to
your company well designed. From business cards to letterheads
to promotional brochures, every little bit matters.
This is because as you grow your business, these items become
the face of your business. Once again, think of the
"salesperson dressed shabbily" anology, and you will get my
point.
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