The Subservient Chicken
Print this Article
Created for Miami Advertising Agency Crispin Porter and Bogusky
by The Barbarian Group, the Subservient Chicken is a viral
marketing promotion of Burger King’s line of chicken
sandwiches.
History: Article | MAY 13/06
Edited : Lonnie A | MAR 28/09
The campaign is based on a web site that features a person in a
chicken costume. The actor performs a wide range of actions
based on a user’s input, showing pre-recorded footage and
appearing like an interactive webcam. The takes
literally advertise the slogan “Get chicken just the way
you like it”.
There are more than a hundred commands the chicken will respond
to, including:
· Michael Jackson dance moves such as moonwalk
· River dance
· The elephant
· Lay an egg
· Walk like an Egyptian
· Yoga
· Rage
· Spank
· Taco Bell
· Fight
When told to do anything the Subservient Chicken thinks is
offensive, like perform sex acts or take off his mask, the
chicken walks up to the camera and shakes a scolding chicken
finger in disappointment.
If he is told to east food from rival fast food places like
McDonald’s he approaches the camera and places his finger down
his throat but when told to eat Burger King he has a more
positive response.
The chicken responds to the command “smoke crack” by smoking
but when told to “smoke a bong” he waggles his finger in
dismay.
Burger King’s Chicken Fights campaign was recently introduced.
The two cockfighting chicken characters are modeled off this
chicken.
There seems to be no end to the variations on the theme from
Burger King. There has also been a lot of criticism leveled at
the chain about the Subservient Chicken but for now it looks
like Burger Kind is crying all the way to the bank.
A successful viral campaign isn’t always in good taste… maybe
that’s what makes them so tasty.
==========================
Secrets for Cashing In on the Mistakes
of Lazy Searchers... Make Money from
Their Clumsiness... Lonnie Amirault is ...
http://SuccessUnPlugged.com
==========================
Continue -> Viral Marketing Tips
unPlugged
Social Bookmarking Sites
Site created using
XSitePro
| 
Facebook
Google Bookmarks
Yahoo My Web
Blogmarks
Livejournal
Technorati
Delicious
Digg