Using Forums in Viral Marketing
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Recently, forum marketing has been touted as a kind of free,
organic, viral marketing. But because so many marketer's go
into forums purely with the intention of marketing products or
services, their actions and attitude unwittingly causes the
exact opposite of the desired effect.
History: Article | MAY 13/06
Edited : Lonnie A | MAR 28/09
Forums aren’t marketplaces but when used as such, the
marketers’ actions become offensive and will only inspire the
wrath of fellow members and marketer's, not to mention
moderators who can ban them from the site with the click of
their mouse.
In order to be effective, this kind of marketing carries a
certain degree of commitment, responsibility and respect. The
first requirement is to take a personal interest in the main
topic of the forum.
Not only does that mean visiting it regularly, but it also
means developing a good relationship with both other members
and the moderators, as well as taking an active interest in
helping others. Of course, it also means abiding by and all
rules that exist.
By doing this, one can develop a reputation and, since it is
human nature to work with a trusted colleague, business will
naturally develop from this.
This type of marketing has already suffered some abuse and
because of this, many forums have recently developed stringent
rules designed to protect their members from abusive or
overly-aggressive marketing tactics.
One forum grants .signature files only after a member has
created one hundred valid posts and another has disallowed ads
in signature files altogether.
marketer's must respect that the purpose of a forum is to be a
platform to exchange ideas on a given topic. It is not there to
advertise products and services.
By focusing on the topic and posting questions and answers, a
marketer’s reputation will grow and this creates the potential
for sales naturally.
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