Viral Marketing using Forums
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There are different types of forums, beyond the obvious topical
types, of “marketing” or “special interest”, etc. “Marketing”
and “special interest” are two types of what are commonly
referred to as “open forums”.
History: Article | MAY 13/06
Edited : Lonnie A | MAR 28/09
There are, however, business and professional forums, which do
not operate under the same rules and, more often than not,
disallow any and all types of advertising or
self-promotion.
Forums that have been created to support the membership of a
particular program are especially adamant on this topic and
often demand that all members refrain from all types if
advertising on their sites.
Still, even with all these hurdles, it is possible to
successfully advertise in forums. In all cases a pre-requisite
for success is developing a good reputation and a good
relationship and maintaining both.
So, while it is true that this a form of free advertising, it
does require a certain amount of investment as far as time and
energy are concerned, not to mention subtly and finesse.
To successfully market on any forum, the first requirement is
to take a personal interest in the main topic of the forum.
That means visiting it on a regular basis and developing a good
relationship with the members and the moderators.
It, also, means taking an active roll in the conversations and
being willing to help others. Of course, it goes without saying
that it means abiding by any and all rules that exist. In this
way, one can develop a reputation, and business will just
naturally develop because humans tend to work with people they
trust.
Since the main purpose of a forum is the exchange of
information and/or ideas, marketer's must respect that
objective and abide by it. Marketing forums, where everyone
there has something to advertise and sell, usually have even
more stringent rules.
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