Why and How eMail Viral Marketing Works
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What does a virus have to do with marketing? Viral marketing
describes any strategy that encourages individuals to pass on a
marketing message to others, creating the potential for
exponential growth in the message's exposure and influence.
History: Article | MAY 13/06
Edited : Lonnie A | MAR 28/09
Like viruses, such strategies take advantage of rapid
multiplication to explode the message to thousands and then to
millions.
Public health nurses offer sage advice at flu season: stay away
from people who cough, wash your hands often, and don't touch
your eyes, nose, or mouth. Viruses only spread when they're
easy to transmit.
Viral eMail marketing works great on the Internet because
instant communication has become so easy and inexpensive.
Digital format make copying simple. From a marketing
standpoint, you must simplify your marketing message so it can
be transmitted easily and without degradation.
Short is better. Remember the K.I.S.S. standard…. Keep it
Simple Silly. The shorter and easier to remember is always
better than long and complicated.
Clever viral marketing plans take advantage of common human
motivations. The desire to be cool and greed drives people. So
does the hunger to be popular, loved, and understood. The
resulting urge to communicate produces millions of websites and
billions of eMail messages.
Most people are social. Nerdy, basement-dwelling computer
science grad students are the exception. Social scientists tell
us that each person has a network of 8 to 12 people in their
close network of friends, family, and associates.
People on the Internet develop networks of relationships, too.
They collect eMail addresses and favorite website URL's.
Affiliate programs exploit such networks, as do permission
eMail lists. Learn to place your message into existing
communications between people, and you rapidly multiply its
dispersion.
If you can design a marketing strategy that builds on common
motivations and behaviors for its transmission, you have a
winner.
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Continue -> How to Get and Use eMail Addresses
for Viral Advertising
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